nyomi defiel

Marketing Strategy, Business Development & Operations Consultant

✨ Turn your big ideas into real results with strategies and systems that free you up to focus on what matters most — growing your business.

nyomi’s services

    • Marketing Consultant (SMB/Startups) → Build integrated campaigns, find advertising opportunities, and help execute partnerships.

    • Event Marketing Consultant → Plan and execute launches, pop-ups, or community events.

    • Fractional Social Media Manager → Develop strategies, create content, and manage posting.

    • Fractional Executive Assistant → Calendar/email management, travel planning, and organization for founders or small teams.

    • Operations Consultant → Streamline digital spaces (Google Drive, Notion, Slack), manage budgets, and set up invoicing systems.

    • Customer Experience Consultant → Design customer support workflows, templates, and systems for scaling businesses.

    • CRM Setup & Optimization Consultant → Build and train teams on Notion (or other CRM) tailored to your business.

    • Partnerships Consultant → Research and pitch collaborations.

    • Revenue Operations Consultant → Create order-to-cash workflows, ensuring smooth sales-to-finance handoff.

case studies

  • Allergy Amulet with a pizza

    Amulet

    AMULET is shining a light on invisible threats in our food system. They're the creator of the world's smallest and fastest consumer food allergen sensor. Key work includes:

    - Led business development and marketing strategy during a pivotal growth year, driving revenue, visibility, and operational efficiency.
    - Built a custom CRM in Notion, saving thousands annually in software costs
    - Designed and managed order-to-cash process: lead generation, outreach, relationship-building, and deal closing
    - Owned logistics for national conferences, boosting brand exposure and sales pipeline
    - Oversaw brand reputation via social media, website updates, and blog posts to a 26K+ subscriber base
    - Streamlined systems and processes across business development and marketing

  • Carex Consulting Group- We are career matchmakers.

    Carex Consulting Group

    CAREX curates the best candidates for top companies — making it easier for both employers and job seekers to find the ideal fit. Key work includes:

    - Supported two executives running three startups (recruiting & B2C) by managing 7 calendars, coordinating meetings, and monitoring executive inboxes.
    - Balanced professional and personal priorities, including scheduling family appointments for five children.
    - Streamlined scheduling and communication across multiple businesses
    - Coordinated events and sourced/ordered company swag to boost team culture
    - Curated and managed gifting for holidays, birthdays, and special occasions
    - Partnered with stakeholders to ensure smooth daily operations

  • Outlets at San Clemente- Dive into Fun

    Outlets at San Clemente

    OUTLETS AT SAN CLEMENTE contains 60+ big brands at deep blue discounts in a stunning, Spanish-style village overlooking the Pacific Ocean in Southern California. Orange County's first and only coastal outlet shopping experience, conveniently situated between Los Angeles and San Diego. Key works include:

    - Coordinated and executed an annual marketing plan according to the budget
    - Forecasted and maximized marketing dollars by analyzing the center's sales performance
    - Imagined, developed, and implemented sales promotions and marketing events to drive the traffic and sales of the center as a whole
    - Coordinated an event that raised $48,000 for local nonprofits
    - Drove growth and engagement across all social media channels as well as data collection, SMS, and 40,000 email subscribers
    - Increased Facebook and Instagram video views by 574% and audience by 84% over 8 months
    - Located and pitched to potential sponsors and execute agreements for onsite advertising to increase the marketing budget